Direct Marketing

Direct Marketing

You’re about to send a newsletter to over 100,000 people. How’s your heart rate?

Magdalen Marketing Agency specialises in direct marketing, whether it be a tailored email, regular newsletter or - on very special occasions - a letter in the post. 

Our full list of available options includes:
  • Brochure Link
  • Candidate Case Study
  • Company Case Study
  • Company / Employee Introduction
  • Compliance Update
  • Recent Placements
  • Regular Newsletter (click here to read our article about sending regular newsletters)
  • Postal Letter
Before the send, we'll work with you to create the content, host in on your site, link to it from the email, agree the wording, upload the list from your database and schedule the send. After it, we'll provide you with reports of all bounces, opens and clicks, so you know who to call. We'll also advise the best time to send, what day of the week, what week of the month, and what month of the year. 

Whatever your desired outcome, we’ll work with you to maximise the chances of success, and thanks to our extensive experience we’ll draw on our knowledge and expertise to carry the risk. For example, did you know that if you send bulk emails through your database it can take down your website?

That’s why we only use third party email software systems, rather than in-house database marketing options. We’re super-users at them and they're specifically designed for B2B use. We can also help segment, code and improve your database with our Database Management services. 

HOLISTIC
STRATEGY 


A fully-functioning marketing strategy is like a football team; there are both defensive and offensive activities. At MMA we believe that you should always sort your defence before you go on the attack - it might take longer to click but there'll be greater reward in the long run.
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WEBSITE 
MANAGEMENT


Paying over the odds for your website to be maintained and updated with content? You're not alone. MMA trains you to upload what you can and does the heavy lifting on the tricky stuff. No jargon, no technical talk, just honest, straight forward advice.
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DIRECT
MARKETING


Want to showcase your best candidates in front of your target clients, but not sure how? MMA specialises in creating tailored case studies and direct email marketing powered by comprehensive database segmentation - maximising your chances of success.
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